1.1 Official Communication
The City Library’s executive director, board president, and director of marketing and communications are the only City Library staff authorized to speak on behalf of the City Library.
1.2 Library Social Media Accounts
The City Library’s social media accounts exist in order to further connect with the community; increase awareness of the Library’s mission, values, and services offered by The City Library; extend the Library into a digital space; and enhance the community’s perception of The City Library.
The City Library Marketing and Communications team reserves the right to choose what is promoted and shared on social media. Content and/or profiles the City Library chooses to share from outside partners, organizations, or patrons on City Library social media platforms, do not necessarily reflect the views and values of The City Library. Additionally, the views and opinions that staff have in their personal life and online do not necessarily reflect the mission, views, and values of the City Library.
The City Library welcomes the public’s engagement through social media platforms. Individuals are solely responsible for the content of their comments, tags, or posts, and this content is not necessarily reflective of the views, values, and opinions of The City Library. The City Library does not discriminate against any views, but reserves the right to delete content that undermines or does not align with our mission and values including, but not limited to, comments that are violent or hateful, including on the basis of identity.
1.3 Photography and Filming for Library Use
The Salt Lake City Public Library may utilize photos and videos depicting patron use of the Library to help support and promote Library services and events. Photos and video taken for Library use may appear on SLCPL websites, on social media networks, in Library publications, and for other Library informational and promotional uses.
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Filming and photography for Library use may take place during Library-sponsored events. Any filming or photography done at a Library-sponsored event will be forewarned through posted signage at or near the event space or a verbal announcement at the start of the event. Patrons who wish to opt-out of being photographed or filmed must notify Library staff.
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Library staff may photograph or film a patron who is present at the Library or taking part in Library-related activities outside of Library facilities if the staff member has received the patron’s verbal consent. Staff should identify themselves as employees of The City Library and notify the patron that their likeness may be used in Library materials.
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Library staff may photograph or film a minor (an individual who is under age 18) who is present at the Library or taking part in Library-related activities outside of Library facilities if the staff member has received verbal consent from the minor’s parent or guardian. Staff should identify themselves as employees of The City Library and notify the minor’s parent or guardian that their likeness may be used in Library materials.
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Patrons who are photographed or filmed by Library staff may be identified by their full or partial name on Library materials if they have given the Library verbal permission to do so. The Library has no obligation to use a patron’s name in association with their likeness on Library materials.
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Staff of The City Library may be filmed or photographed for Library purposes.
1.4 Use of Library Intellectual Property
All content, designs, trademarks, logos, and SLCPL brand identities designed, developed, and shared are owned by The City Library as intellectual property, and cannot be used without SLCPL permission. Use of intellectual property developed for a partnership is limited to that specific collaboration, these partnerships do not waive our ownership of marketing content developed by SLCPL.
Approved by Library Board of Directors 11/27/23