Types of Events that may involve Marketing
Summary
What are the different types of support offered by Marketing for events?
Body
| Types of Events |
Local Event |
Needs Template |
Highlighted Event |
Staple Event |
| An established, reoccurring program |
Yes |
Yes |
Usually no (if yes, then it is a large scale program) |
Yes |
| A program that already has a templated promotion |
Yes |
No |
Usually no (typically highlighted events receive a new marketing package) |
Yes (if the design package needs a revamp, it will be moved to a highlighted event) |
| An event with a limited amount of attendees |
Yes |
Usually yes (around 20-25 attendees) |
Usually no |
No |
| More than one per month |
Yes |
Yes |
No |
Non-applicable (There is an annual pre-approved list, sometimes there are none or several) |
| Marketing Support |
Possibly newsletter and social media; less common are radio ads, business cards, plasma screen promotion, web sliders, Google ads. |
Possibly newsletter and social media; less common are radio ads, business cards, plasma screen promotion, web sliders, Google ads. |
Usually innovative or extensive promotion, such as a billboard or other large-scale tactics, as well as social media, newsletter, etc. |
Usually the promotional package will remain the same year after year. Functionally, the Marketing Team updates the materials given in prior years and launches the same or similar marketing tactics. |
Details
Details
Article ID:
3339
Created
Tue 2/15/22 8:47 PM
Modified
Mon 9/9/24 7:36 PM