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A Marketing Plan is similar to a contract and includes the type of promotion that the Marketing Team has agreed to do for a specific program, series, or event.
Marketing Plans begin with the responsible staff and Marketing Project Manager, Erinn Summers. Together, they review the program/series/event background, desired look and feel, intended target audience, and define what success looks like for this particular promotion. Next, the Marketing Team will brainstorm appropriate promotional strategies, develop a timeline of deliverables (promotional materials such as posters, social media posts, etc.), and outline any other pertinent information. The Project Manager will then produce a draft of the Marketing Plan for the responsible staff to approve. Once approved, the Marketing Team will begin working on the promotion and follow the deliverables schedule on Podio.
Below, you will find information on what type of event you are asking for promotional assistance with.