Local Events are still reviewed and shepherded through the Marketing Team. Once the Local Event is approved by the Service Coordinator, the Project Manager will review the program to see if any additional support is needed. After the event is live on the online calendar, it will be reviewed for social media promotion. If the program’s target audience and size are appropriate for social media, Marketing will work on conceptualizing a social media post and decide which platform(s) would be the most effective. In addition to social media, Marketing will review the event and consider adding it to our weekly newsletter. The newsletter is sent to about 100,000 cardholders every week and promotes a variety of programs and events.
Outside of these options, we will also look for other support we can offer events, including but not limited to: radio ads, business cards, plasma screen promotion, web sliders, google ads, etc. These methods are not as common for Local Events but still do occur when such methods would be an effective and appropriate way to promote the program. For any questions about the Local Events promotion process/timeline, please view it here.