The Marketing Team offers custom support for each Highlighted Event, based on the program, intended audience, how success is defined for the event, and the desired look/feel of marketing materials. These tactics include innovative or extensive promotion, such as a billboard or other large-scale tactics. They also usually include social media tactics and a unique design. The promotion that the Marketing Team decides to produce is written in a Marketing Plan, along with a timeline of when promotional materials will be delivered/published. For any questions about the Highlighted Event Promotion Process/Timeline, please view it here.