Types of Events that may involve Marketing

Tags FAQ
Types of Events Local Event Needs Template Highlighted Event Staple Event
An established, reoccurring program Yes Yes Usually no (if yes, then it is a large scale program) Yes
A program that already has a templated promotion Yes No Usually no (typically highlighted events receive a new marketing package) Yes (if the design package needs a revamp, it will be moved to a highlighted event)
An event with a limited amount of attendees Yes Usually yes (around 20-25 attendees) Usually no No
More than one per month Yes Yes No Non-applicable (There is an annual pre-approved list, sometimes there are none or several)
Marketing Support Possibly newsletter and social media; less common are radio ads, business cards, plasma screen promotion, web sliders, Google ads. Possibly newsletter and social media; less common are radio ads, business cards, plasma screen promotion, web sliders, Google ads. Usually innovative or extensive promotion, such as a billboard or other large-scale tactics, as well as social media, newsletter, etc. Usually the promotional package will remain the same year after year. Functionally, the Marketing Team updates the materials given in prior years and launches the same or similar marketing tactics. 

 

Print Article